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The CheekJoy of the Road with Goodyear

Joy of the Road with Goodyear

Case Studies

To push Goodyear’s range of new tires, we used the help of local celebrity Kris Fade to create a variety of YouTube content that focused on the joy of being on the road, and

Goodyear fit right into the mix.

The campaign went viral over the UAE, particularly attracting Kris Fade’s large fan base, with video hits of over 100K and Facebook reach of over 68K.